Nikki Parkinson is a former journalist and now award-winning full time fashion blogger at Styling You. She lives in Brisbane with her husband, her kids - and a roomful of shoes. Nikki’s first book Unlock Your Style is full of fabulous fashion tips. It’s all about dressing to impress!
What inspired you to start your 14-day challenge to re-discover personal style?
I was at the Problogger conference in October 2012 and Darren Rowse suggested we just needed to find 15 minutes a day to create a project for our blogs. That clicked something in me and I had full intentions of doing just that to create a series for my blog in a traditionally quiet time on the Internet.
What happened was that I never found the 15 minutes a day but the series rolled out because I’d mapped it out based on a free manifesto I had created for my readers. The series represented the core ideas behind my blog and how I want to help women feel.
Your Monday morning Model and Me posts are very popular. Tell us how it all started?
I was asked to be a model for a Sunshine Coast boutique’s annual Metalicus fashion parade. This boutique works hard to break down the myth that you have to be a certain size to wear the label so was using very different sized models.
As I was being photographed in one of the outfits, I checked out the Metalicus Facebook page and saw the same dress on the real model. I thought it would be a fun thing to put on the blog – both images – to show that you didn’t have to be tall and slim to wear Metalicus.
That post was four years ago. It was so well received that I’ve kept it up. People appreciate a different perspective or visual cue when it comes to imagining an outfit on themselves. I’d love to be able to feature even more sizes in each outfit. I did kind of achieve that with the cover of Unlock Your Style – we’re all wearing the same style Sacha Drake convertible dress.
Is your book, Unlock Your Style, aimed at a particular age group?
I wrote it aimed at women 30 and up but at my book launches I’ve had younger women and much older women buy it - mothers buying for their daughters; daughters buying for their mothers. I don’t believe in dressing for an age; I believe in dressing for an attitude or confidence.
What will women discover through your book?
I hope that women will discover that all it takes to create or revamp their style is a little time – a little prioritising of themselves. Unlock Your Style a back-to-basics approach to fashion and beauty. It’s about sharing guidelines instead of rules and honouring who the individual is, not creating fashion clones.
Are the clothes featured, on your website and in your book, luxury brands?
No they are not luxury brands. There are one or two pieces that fall into the designer category but most are from independent labels or high street stores. It’s about being accessible and showing how to create looks using pieces within your own budget.
Do you share beauty tips as well as style advice?
Yes, there are three chapters devoted to basic beauty tips – skincare, makeup and hair. To me this goes hand-in-hand with putting together an outfit.
What do you never leave home without?
Lipgloss/balm/lipstick. I feel naked without it and usually have about six in my bag. Once I picked up a different bag to take out. Half way to the destination, I turned around and came home because I realised I didn’t have anything for my lips! I knew I would not cope. Sad but true.
Unlock Your Style by Nikki Parkinson is out now, published by Hachette.
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