Culture Street

Books

Pottermore has been relaunched

On September 14, 2015

Pottermore, J.K. Rowling’s website founded to support the Harry Potter books, has been relaunched with a radical new design. The new mobile-first version sees the end of the gaming elements with a design that incorporates changing technology.

The new look site has just been unveiled. It is the brainchild of Susan Jurevics who joined as Pottermore C.E.O. almost two years ago. The focus of the site is on young adult Harry Potter fans who have grown up with the books rather than new fans.

Jurevics said: “From a technology point of view, when Pottermore was designed and conceived the iPad had not yet been launched, and the population didn’t yet sleep with their phones on. The current Pottermore is really a laptop or desktop experience and that type of usage is going away.”

The changes reflect that the Harry Potter universe is no longer confined to the original seven books. A stage play is currently under development, and the first of three new films, Fantastic Beasts and Where to Find Them, is to be released next year.

Jurevics said Pottermore also needed to give author J K Rowling an accessible platform on which to showcase her new writing about the Harry Potter world. The relaunched site features a new backstory of the Potter family written by Rowling. Important news in the Wizarding World is brought to fans through the site by The Pottermore Correspondent.

So, all you muggles out there, get searching, the new site is super mobile friendly.

You Might Also Like

Books

J.K. Rowling's new writing allows readers to be sorted into the four houses of Ilvermorny.

‘Ilvermorny School of Witchcraft and Wizardry,’ the second installment in a collection of new original writing by J.K. Rowling entitled Magic in North America, will be published today exclusively on...

On June 29, 2016

Books

Shonda Rhimes to pen 'Yes' book

Shonda Rhimes ‘s first book is all about saying ‘Yes’. Entertainment Weekly reports the creator of Scandal and Grey’s Anatomy and executive producer of How to Get Away With Murder...

On June 4, 2015

Books

Romola Garai to star in adaptation of Jessie Burton's The Miniaturist

Romola Garai (Briony in Atonement) is set to star in the BBC adaptation of Jessie Burton’s debut novel The Miniaturist.

On April 11, 2017
 

Books

Beyond the Frame’s Edge by Berndt Sellheim

By Sophia Whitfield

On May 8, 2013

Books

The Most Exciting Books Out This November

Terrific books, perfect for gifting everyone in your family. Here are our picks for November.

On November 3, 2016

Books

What have you been reading this week?

We are currently reading The Burial, an extraordinary debut novel by Australian Courtney Collins.

On September 6, 2012
 
Copyright © 2012 - 2017 Culture Street
Contact: info@culturestreet.com.au