Pottermore, J.K. Rowling’s website founded to support the Harry Potter books, has been relaunched with a radical new design. The new mobile-first version sees the end of the gaming elements with a design that incorporates changing technology.
The new look site has just been unveiled. It is the brainchild of Susan Jurevics who joined as Pottermore C.E.O. almost two years ago. The focus of the site is on young adult Harry Potter fans who have grown up with the books rather than new fans.
Jurevics said: “From a technology point of view, when Pottermore was designed and conceived the iPad had not yet been launched, and the population didn’t yet sleep with their phones on. The current Pottermore is really a laptop or desktop experience and that type of usage is going away.”
The changes reflect that the Harry Potter universe is no longer confined to the original seven books. A stage play is currently under development, and the first of three new films, Fantastic Beasts and Where to Find Them, is to be released next year.
Jurevics said Pottermore also needed to give author J K Rowling an accessible platform on which to showcase her new writing about the Harry Potter world. The relaunched site features a new backstory of the Potter family written by Rowling. Important news in the Wizarding World is brought to fans through the site by The Pottermore Correspondent.
So, all you muggles out there, get searching, the new site is super mobile friendly.
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